Elvis as a fisherman whose biggest dream is to own the boat he helped build with his father - to aid him in his quest he works for a jerk and sings at a club. Also, he falls for a girl.

Rumor is that studio execs in the 60's said that Elvis's films didn't need titles - just numbers. It's pretty funny, but I'm not in a position to judge just yet - I have a lot a Elvis flicks to go through. "Girls, Girls, Girls" is a pretty mediocre fare with sub par songs and a very thin story.

First off; Elvis isn't believable for a second as a fisherman. His on screen image as a somewhat mischievous yet good natured and wholly independent working class Joe (who never accepts handouts) is already getting tiresome; with some 20 more movies to go where he's playing basically the same guy. As most reviewers have pointed out; Elvis was a solid enough actor when working with decent people and material but in this flick he's neither here nor there.

The songs here aren't that good, sad to say. The classic "Return to Sender" is the real standout but others are fairly forgettable.

But on the whole I always enjoy these Elvis movies up to a point. Despite some obvious laziness inherent with Presley's movies they're mostly fairly attractive looking, always displaying nice scenery, have a number of knockout beauties and solid songs (not all, but most).

Elvis did some serious work before this film; most notably "Jailhouse Rock", "King Creole" and "Flaming Star". Those are excellent films, Elvis is excellent in them and they're a worthy addition in any film lover's collection. His later "fluff" films range from good to fairly lacklustre but fans of the King can easily sit through them and enjoy themselves.