Yes pun intended. Also I thought the movie was not as bad as I thought going into it. And while I do like watching movies in 3D, I think it works best that way, especially considering this is all found footage. And yes there is a reason why some people try to do what the title says. But it's not all the people, some do try to get away from it too, you know! Just saying.

Back to the pun(s), you could also call this a "Thrill ride", "merry go round" and a few other fun names. But the movie itself takes itself seriously most of the time. Some light moments aside of course, which are needed. It might not always make the most sense, but it's suspenseful from start to finish and very well shot at that